The Landings marshfront at golden hour
The Landings

Marketing Agency of Record · September 2026

Our Experience Is in Capturing Yours.

A response to The Landings Golf & Athletic Club from Collins & Fine Group, with Wonder as agency partner — three decades of private club sales leadership leading the engagement, backed by a modern marketing engine.

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$9B+

Closed resort & club real estate

30+ yrs

Private club sales leadership

90 days

Strategy-to-shipped cadence

Oct 1

Ready to onboard

Presented on Monday, September 28, 2026

Start here

Choose Your Own Path

Skim the highlights, download the full RFP response, or ask our assistant any question you've got.

3

Ask Us Anything

Got a question? We've got answers. Ask us your questions, and our AI agent will answer to the best of its ability. If you stump us, we'll happily connect you with one of the members of our team.

Why we respond together

Great Marketing and Private Club Sales, Working as One

After eight years of a shared funnel with The Landings Real Estate Company, the Club is reclaiming its prospect journey, its website, and its lead database — just as search shifts toward AI-driven discovery. We would be honored to help you through both.

Lead firm · private club expertise

Collins & Fine Group

Three decades of hands-on sales and marketing leadership inside private clubs and golf communities, including Bay Creek and Hartness. Collins & Fine Group leads the engagement and walks alongside the Club on strategy.

  • Dan Collins co-founded IMI Worldwide Properties in 1991: $17B+ in closed resort and club real estate
  • Bruce Fine led sales for The Cliffs, Carlton Woods, and Four Seasons Anguilla
  • Guides the membership-to-homeownership handoff with TLREC, plus CRM and systems integration

Agency partner · the marketing engine

Wonder

Greenville, SC marketing, media, and technology agency — AI-forward by design. Wonder runs the marketing engine: brand, digital, paid media, website, SEO/AEO, analytics, and prospect nurture through the Discovery Visit.

  • Next 90™ operating system: 90-day cycles of strategy, creative, activation, measurement
  • Lovable, HubSpot, and Factors.ai partner; AEO is a core service line today
  • Andy Windham brings destination and tourism marketing experience

A Wonderful Partnership

One integrated team, two disciplines, no gap at the seam where other shared-funnel approaches break down.

Collins & Fine Group leads the engagement and is the Club's single point of contact for strategy and the real estate handoff. Wonder, as agency partner, runs day-to-day execution and reporting. Both firms are based in Greenville, SC.

Dan Collins

Dan Collins

35 Years Luxury Real Estate Experience

Bruce Fine

Bruce Fine

30 Years Luxury Real Estate Experience

Jami Mullikin

Jami Mullikin

25 Years Luxury Real Estate Experience

Warren Griffith

Warren Griffith

25 Years Luxury Real Estate Experience

Mark Henderson

Mark Henderson

Over $500M in Media Managed

Wonder overview

Three Areas of Expertise,
One Powerful Engine

Marketing, media, and technology are not separate departments here. The value lives in the overlap.

Marketing

Brand positioning, campaign strategy, creative, and content built for affluent second home buyers.

Media

Paid search, social, programmatic, SEO, and AEO planned and bought against real estate interest intent — not impressions.

Technology

Websites and development, AI automation, CRM integration, AI search readiness, and the dashboards that tie spend to conversions.

Track record

Real Estate.
Real Results.

65 luxury communities across four continents. Hover a marker or a name to see the details.

Hover a marker or a community name for details.

Southeast US

West & Mountain US

Caribbean & Latin America

International

Scope of services

Every Service You Need.
None That You Don't.

We confirm every monthly service in the Scope, delivered in-house by one accountable team, so strategy, media, and reporting never drift apart.

01

Digital Marketing Strategy

A monthly plan with budgets, timelines, and accountability built in

02

Website Maintenance & Optimization

A seamless experience that supports lead capture at every stage

03

Paid Search (Google/Bing)

Including Google Local Services Ads for verified agent placement

04

Paid Social (Meta)

Audience targeting and creative that invite qualified prospects in

05

Programmatic Advertising

Data-driven reach to high-intent audiences across the open web

06

SEO & AI Search Optimization

Technical SEO, entity management, and answer engine optimization

07

Analytics, Reporting & Attribution

Transparent reporting tied to lead generation and return on investment

08

Conversion Rate Optimization

Ongoing testing of layout, messaging, and calls to action

09

Creative Strategy & Campaigns

Consistent messaging that reflects the Club's lifestyle

10

Content Strategy

Editorial, video, and storytelling direction

11

Public Relations & Earned Media

Delivered with a trusted outside PR partner

12

Systems Integration & Technology

CRM architecture, data, automation, and attribution working as one

Strategic approach

Five Pillars,
Supporting Ten Objectives

Each of the Club's stated objectives and Defined Strategic Projects has a clear home, so nothing falls between strategy and execution.

01

Reclaim the Prospect Journey

Objectives 2, 3, 8 · Projects 1 & 2

Your 2022 personas were built for a shared-funnel world. Now that the Club owns its website and lead database, we would refresh personas and journey maps against real behavioral data, then shape the website around that journey with Club-owned lead capture and CRM integration from day one.

02

Connect The Landings to Savannah

Place & lifestyle positioning

Twenty-two oak-canopied squares, Forsyth Park, River Street, the Music Festival, Bananas baseball, Tybee's beaches, and an international airport close by. We would help the Club tell the story of living near one of the South's most livable cities, for every generation of the family.

03

AI Search & Discoverability

Objective 9 · Project 4

Affluent buyers increasingly begin their research in AI assistants. A conversational-search readiness audit in the first 90 days, then content and FAQ architecture designed to be cited by AI tools, not just ranked.

04

Qualified Leads to Discovery Visits

Objectives 2, 4, 5

Paid search, social, and programmatic tuned for golf-centric intent, feeding a site built around a shorter path to a Discovery Visit — plus landing pages and nurture for prospects who aren't ready to “book a visit” yet.

05

Measurement & Attribution

Objectives 6, 7 · Project 6

One dashboard tied to your Salesforce CRM, following each prospect from source to Discovery Visit, membership, and — where TLREC data sharing allows — home purchase.

What we bring

Three Ways We Help the Club Move Faster

Club operating experience, answer-engine work already in market, and a quarterly cadence that keeps momentum steady.

We Understand How Your Competitors Sell

Collins & Fine Group has worked inside communities on the Club's own tracked competitive set, including The Cliffs and Bay Creek. That perspective helps position The Landings with clarity. CFG is not currently engaged by any competing property, and any future overlap would be fully disclosed and kept separate.

AI Enablement

Answer engine optimization is already a running Wonder service line, so AEO readiness starts on day one — and where an off-the-shelf tool falls short, we build the custom AI and automation the Club needs.

A 90-Day Rhythm That Delivers

Next 90™ turns strategy into finished work every quarter, matched to the Club's own monthly reviews and quarterly planning.

An idea beyond the RFP

A Structured Member Referral Program

4,400 homeowners. An 8,000-plus Club population. A vision built on members who “enthusiastically spread the word” — yet no referral mechanism in the Scope of Services. We would help the Club build one: trackable referral tools, member-facing content, and attribution through the same dashboard, turning an asset you already have into a measured acquisition channel.

A calm transition from the incumbent

  • Parallel run — existing campaigns keep flighting, with no pause and no gap
  • Full audit and export of historical data, creative, and campaign structures
  • CRM integration validated before cutover
  • Year one leans into owned infrastructure: the new website and AI search readiness
  • Year two rebalances toward what real funnel data shows converts to memberships

The First 90™

Listen, Plan, Build:
Launch in 90 Days

We start by listening to your team and auditing what exists today, then put the right measurement and tools in place, and finish by launching refreshed campaigns with a clear plan for the next quarter.

Days 1–30

Listen and Audit

  • Stakeholder discovery with marketing and membership sales
  • Full audit of Salesforce CRM and Google Analytics
  • Review the 2026 Competitive Market Analysis
  • Revalidate personas against behavioral data

Days 31–60

Build the Instrumentation

  • Stand up the measurement and attribution framework
  • Run the AI search and conversational-readiness audit
  • Deliver initial website architecture recommendations

Days 61–90

Launch and Set the Next 90

  • Launch refreshed campaigns against updated personas
  • Deliver a MAP Brief with the first 90-day priorities for next quarter
  • Real funnel data in hand before the spring selling season

Wonder's proprietary onboarding

The First 90™ Sequence of Events

Wonder's proprietary First 90™ process is the sequence of events that gets us fully contributing as your marketing partner within 90 days. Discovery and diagnostics come first, in the first 45 days, so activation planning can begin early. Hover any milestone for details.

  1. 1Intro: Project KickoffWe meet your teams and walk through the First 90 days and what the process will look like.
  2. 21:1 InterviewsDeep-dive interviews we facilitate with 10 to 20 key stakeholders across your team.
  3. 3Brand Health Index™Our proprietary survey, shared across the broader organization, sets a baseline for brand health so we can move the needle over time.
  4. 4Marketing DiscoveryWe dive into historical performance and campaigns: where you've been, where you are, and where you want to go.
  5. 5Deeper Dive MeetingA 90-minute working session with your sales and marketing teams and ours, including creative, to dig into the questions that remain.
  6. 6Key Findings PresentationThe yield of everything we learned in the first 45 days. Inputs are complete; now we move to outputs.
  7. 7Buyer Journey WorkshopWe define your ideal buyer profiles, map their journey, and craft an experience that supports it.
  8. 8Discovery Visit PlanningHow to use the brand of the community to create curated, memorable experiences for guest tours.
  9. 9Sales Enablement Pres (Draft)Less a presentation, more a storytelling guide: 8 to 10 simple slides that give sales and marketing shared language for the experience you offer.
  10. 10Marketing Activation Plan™A one-year plan with high-level goals that move the community toward where it wants to be in three years.
  11. 11Next 90™ Quarterly PlansThe one-year plan broken into next quarter's rocks and priorities, so work begins with clear focus.

Steps 1–6: First 45 Days

The Next 90™ Marketing Operating System

A Clear Plan Every Quarter,
Built Around Your Goals

After the First 90™, the Next 90™ Marketing Operating System keeps things simple: objectives set the direction, priorities focus the effort, and projects get the work done.

01

Set the Quarter's Objectives

Each quarter starts with the Club's goals — Discovery Visits, memberships, and home purchases — and we agree together on the few objectives that matter most for the next 90 days.

02

Choose the Priorities

We look at what the dashboard is telling us and rank the priorities that will move those objectives furthest, so budget and attention go where they count.

03

Split Them into Projects

Every priority becomes clearly scoped projects with owners, timelines, and line-item approval from the Club before any work begins.

04

Ship, Measure, and Reset

Monthly reviews keep projects on track. At the end of the quarter, results feed straight into planning the next 90.

Objectives→Priorities→Projects→Results· repeat every quarter

Your team

Senior People, Close to the Work

Fourteen full-time people across both firms, covering roughly 80% of the Club's needs directly. The rest is matched to what your in-house team already does well, so nothing is duplicated.

Team structure

Marketing & sales seatDan Collins — Collins & Fine Group
Senior strategyJami Mullikin (Wonder) with Dan Collins
Research & insightsAndy Windham — VP, Brand Insights, Wonder
Media, analytics & reportingMark Henderson — VP, Media, Wonder
Operations & resourcingWarren Griffith — VP, Operations, Wonder
Account managementJessica Fritze — Account Manager, Wonder
Creative directionDale Atkinson — Associate Creative Director, Wonder
AI enablement & technologyJami Mullikin — President, Strategy, Wonder
CRM leadershipRussell Collins — Collins & Fine Group

How we stay involved

  1. 1

    Daily & weekly

    Dan Collins, client-side lead for the full engagement

  2. 2

    First 90 days

    Jami Mullikin daily and weekly to bring the team up to speed

  3. 3

    Weekly reporting

    Led by Wonder account management

  4. 4

    Biweekly

    Status meetings with all parties

  5. 5

    Monthly

    Performance reviews and reporting, led by Wonder account management, with senior strategy in the room

  6. 6

    Quarterly

    Strategic planning with Dan Collins and Bruce Fine

Collins & Fine Group's counsel comes directly from its founding partners, never delegated.

Measuring performance

Explore What Good
Could Look Like

A simple tool to help us picture what different investments could look like, from first inquiry to Discovery Visit to closed sale. Move the sliders and play with the numbers. It isn't a budget, a set of goals, or a guarantee of any kind, just a shared starting point for the conversation.

Starting volume

per month
$300,000

$25,000 per month

$1,000,000
3%

$30,000 earned per closed deal

Qualified leads45%
Tours booked60%
Tours completed75%
Contracts signed40%
Deals closed85%

Cost per lead

$185

Cost per tour

$410

Cost per sale

$1,250

Projected outcomes

Qualified leads

135

45% of submits

Tours booked

81

60% of qualified

Tours completed

61

75% of booked

Contracts signed

24

40% of tours completed

Deals closed

20

85% of contracts signed

Cost per stage

Form submits300/mo$83
Qualified leads135/mo$185
Tours booked81/mo$309
Tours completed61/mo$410
Contracts signed24/mo$1,042
Deals closed20/mo$1,250

Stage-to-stage conversion

Submits → Qualified
45%
Qualified → Booked
60%
Booked → Completed
75%
Completed → Contract
40%
Contract → Closed
85%

True marketing ROI

240 closed deals a year at $1,000,000 · 3% commission

Annual commission

$7,200,000

Marketing spend

$300,000

Net return

$6,900,000

ROI

+2300%

24.0x return on spend

The Landings

Here to Help the Club Write Its Next Chapter

Every creative asset, dataset, landing page, and campaign built in this engagement belongs to the Club. We accept your ownership-of-assets terms in full, and we look forward to the conversation.

Collins & Fine Group  ·  Wonder · Greenville, SC